AWARD-WINNING PRIMER - Urban Decay Eyeshadow Primer Potion is an award-winning nude eyelid primer for visibly smooth lids, vibrant creaseless color, and eyeshadow looks that last all day. PREVENT ...

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The Elizabeth Mott Thank Me Later eyeshadow primer is the $15 secret your beauty kit is missing. Amazon “I have dry skin and have always struggled with keeping my eyeshadow in place,” one review said.

Have you ever spent 30 minutes expertly applying your eye makeup in the morning only to look in the mirror come mid-day and wonder why in the world your lids look so smudged? It's happened to the best ...

The "creamy eyeshadow primer" is said to have anti-aging benefits as well as aiding in smooth application. Urban Decay's Anti-Aging Eyeshadow Primer Potion is currently available for $28. According to ...