One of the best tools you have as a sales rep is cold-calling. It gives you a direct way to learn what matters to prospects, the challenges they deal with, and what they need to make a purchase.

The following cold-calling script highlights current customers, similar to the prospect, that already use the product being sold. Sample script “Hey there! [SALES REP NAME] from [COMPANY_NAME] here.

Cold calling isn’t dead, it’s just evolved. While digital channels dominate modern sales conversations, picking up the phone to start a relationship with a prospect who’s never heard of you remains ...