Google is constantly looking to improve its flagship product, Google Search. Since its launch in 1998 to its rise as a global technology leader through the early 2000s, Google has shifted the way we ...

As you’re likely familiar, Google uses an algorithm to populate results in its search engine results pages (SERPs). This algorithm has undergone dramatic transformations in the 20ish years its been ...

Google has a long history of famous algorithm updates, search index changes and refreshes. Here is a timeline of major Google search algorithm updates. Want to read our latest coverage of algorithm ...