From today (5 January 2026), the HFSS advertising ban has come into effect – meaning tough new restrictions on the marketing of food and drink products high in fat, salt or sugar (HFSS). Paid ads for ...

Food and drink makers have long been preparing for the UK’s incoming promotions ban on products high in fat, sugar or salt (HFSS). And now, it’s being ditched. Greenlight for junk food buy-one-get-one ...