The O2O model is altering the face of Vietnam's retail market, with all players preparing strategies to acquire new customers and optimize sales. Dozens of Now shippers sometimes queue up for hours at ...

You have found yourself in the same situation time and again. In the freezing December cold, you stand at Beijing’s commercial district and try desperately to flag down a taxi to no avail. Empty ...

This time, I'd like to talk about O2O. Various players are now emerging in the O2O space. Even companies that previously operated unrelated businesses are joining the O2O ranks by leveraging ...

Despite its exceptional growth and the role it has played in transforming the retail landscape, ecommerce only accounts for about 5 percent of all retail sales. The main reason the majority of ...

Chinese internet startups in the online-to-offline (O2O) category are getting a cold shoulder from private equity and venture capital funds, as valuations have exceeded projections while good business ...

Forbes contributors publish independent expert analyses and insights. Serenity Gibbons is a business consultant who covers entrepreneurs. Over the past 20 years, online shopping has evolved from an ...

The gist of O2O is that, while a large part of traditional brick-and-mortar retail sales can be replaced by e-commerce, there are elements to physical shopping that cannot (or should not) be ...

It would seem the hype in the lead-up to Singles Day was justified, with Alibaba posting a record $17.8 billion in online sales, easily surpassing the $14 billion record set in 2015. A startling ...

O2O commerce allows you to go after both ecommerce and retail markets at the same time. Instead of brick-and-mortar retailers reaching just one type of shopper (those within close proximity to the ...