Hall's encoding/decoding model for media analysis
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Think Twice on Instagram: "In 1973, Stuart Hall argued that media messages are intentionally encoded, and that audiences, bringing their own perspectives, would then accept, negotiate or reject those meanings. Tef argues that things have shifted in the age of online media. Today’s creators speak in the same language, references and style as their audience, so the negotiation Hall described happens far less because the content is already encoded in our own cultural code. And that, he says, makes
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